Best practices

You want to run your e-mail marketing practices within legal boundaries, be transparent for your customers and know them better, create traffic for points of sale and measure it, track your ROI, and more. Cabestan, with its solid experience of 10 years in all things e-mail marketing, has compiled white sheets on best practices to assist you building an optimal e-mail marketing strategy.

Content management in e-mail marketing

• Update content of your e-mail header and footer
• Better your open rates by fine-tuning your “Sender” and e-mail subject
• E-mail standards with Outlook 2007
• Bring your communications to life with Flash or video

E-mail marketing in the context of Customer Relations

• Geo-marketing: Increase the return from your campaigns
• E-coupons: Create store traffic and measure it
• Viral and Partner Marketing: Use e-mail marketing to acquire more contacts
• Games and contests: Acquire more contacts and life to your customer relations