Email marketing, opt-in database rental.
The success of your email campaign depends on several factors:
- The quality of the addresses, opt-in or double opt-in.
- The amount of information collected for these addresses.
- The relevance of the segmentation criteria.
- The message’s title.
- The creative used.
- The tool used to ensure proper delivery rates and get detailed post campaign statistics.
Some example of targeting available with Cabestan-Canada:
General segmentation
- Gender/Sex
- Educational Level
- Family Income
- Marital status
- Number of children
- Zip code
- Profession
- Cell Phone
General interest segmentation
- Pets
- Cosmetics, perfume, care for women and men
- Decoration and furnitures
- Real Estate
- Vehicles
- Motorcycle
- DVD/Movie
- Computers
- Video games
- Finance and Insurance
- Garden and plants
- Outdoors and activity
- Fashion, woman, man, child
- Sports
- Gastronomy, wine, fun and tableware
- Travel, Vacation
- Photography and equipment
Sports interest segmentation
- Golf
- Hockey
- Soccer
- Football
- Hunting
- Fishing
- Biking
- Alpine skiing
- Cross-country skiing
- Snowshoe
- Dance
- Running
- Swimming
- combat sport
- tennis
- hiking
- horseback riding
- ice sports