Our services
Do your e-mail communications and e-mail campaigns ever reach recipients’ inboxes in an illegible form?
Your priority: ensure that messages arrive in recipients’ inboxes legibly.
Because a deliverability problem can lead to an immediate loss in revenue, Cabestan constantly develops its toolkit expressly for maximized deliverability of your messages.
OUR OBJECTIVES
- Proactively collaborate and keep you informed
- Optimize the deliverability of your e-mails
- In turn, increase the ROI of your campaigns
As an official partner of Return Path, world leader in deliverability, Cabestan is an official re-seller of solutions for optimized deliverability.
SENDER SCORE CERTIFIED, A RETURN PATH CERTIFICATION PROGRAM
Sender Score Certified means that you will enjoy an additional guarantee for deliverability of your messages in your recipients’ inboxes on a certain ISP’s and message systems, most notably Hotmail/MSN, Gmail, and Yahoo!.
IMMEDIATE BENEFITS
- Increased manoeuvrability of your messages content
- Links for images and hypertext active by default
- Opt-out visible in the actual interface of Hotmail
- Quicker delivery of e-mails
- Significant returns on your campaigns: users experience an average increase of 21% in the delivery to recipients' inboxes
SENDER SCORE MONITOR (MONITORING TOOL), BY RETURN PATH
Sender Score Monitor allows you to test your creations with majors ISP’s before committing to deployment.
ADVANTAGES
- Your communications arrive as legible per the message managers of your recipients
- You are guaranteed that your e-mails successfully get through majors filtering systems
- The performance of you campaigns is naturally optimized
DEDICATED CONSULTING ON DELIVERABILITY
Our team us built by experts in message deliverability for ISP’s. They guarantee complete transparency in your messages’ deliverability and are on the daily lookout for its improvements.
From an initialization phase to regular support
- Awareness, set-up phase, security confirmation period
- Monitoring of deliverability and recuperation of message servers
- Availability of complementary tools to ensure an optimal and quality delivery
- Audit of database(s): quality of e-mail addresses, general database hygiene, study of indicators as per ISP’s, studt of complaints, general reactivity of database, recommendations
TECHNICAL PLATFORM PROVEN FOR 10 YEARS
Reliability in your technical configuration
- Accurate DNS configuration
- Assignment of sub-domains
- Secure server on dedicated IP
- White listing on the FAI
- Multi-layer sender authentication: Domain Keys, Sender ID, DKIL
- Automatic processing for NATA’s, opt-outs complaints conveyed by ISP’s
- Set-up for custom inbox to process returns
- Automatic settings for transmissions; volume or customized time slots
Cabestan is an active member of IAB Canada while Cabestan central is an active member of MAAWG.