DMS AUTOMAT

The Automat Direct Marketing Solution (DMS) is the ideal tool for those companies or organizations that wish to industrialize the management of their e-mail marketing campaigns.

The Automat DMS brings you a comprehensive solution process for the management of your campaigns. The goal : empower you with total control of your e-mail marketing actions.

Program your automatic campaigns and link to your internal information systems. Publish directly from your management dashboards for message and web-page content. Your Cabestan database automatically updates when you update your internal database and, conversely, your internal database automatically updates per your campaign results. In essence, you launch your campaigns from your internal information system. Thanks to DMS Automat, you leverage your scale of economy.

Automation

Set up scenario-based marketing with follow-up dashboards. Increase and optimize the management of your client relations through automatic e-mail transmissions.

Optimization

Use your own tools (content management, CRM) in order to remotely control your DMS. Further, you internal users enjoy the use of managing tools for e-mail marketing from within a pre-existing and familiar environment.

Organization

Schedule your campaigns for short, medium, and long terms. Depend on concise, automatic management of simple or advanced scenarios of your web-based client relations.

Profitability

Increase productivity in publishing on-line content through the elimination of redundance in your users actions.

ACCESS

SaaS ; complete autonomy in users' management of operations.

Includes all DMS Target functionalities.

  • Secure hosting of evolutive contact database
  • Intuitive and custom segmentation, and split-testing
  • Import/export module
  • Personalized forms
  • Content publication for messages and websites
  • Personalized bar code
  • Schedule and send campaigns
  • Triggered campaigns
  • ROI tracking
  • Advanced campaign statistics

Automatic flow of data

Automatic synchronization of your Cabestan-hosted database of contacts with your internal information systems, to assure a continuous enrichment of data and reciprocal updating.

Automated content

Automatic transmission and publishing of content in your existing tools.

Automated customer relations

Scalable scenario management in DMS Automat allows the user to automate, in part or in full, web-based client relations. Be it a Promotional, Dynamic, Order/Ship confirmation, Re-order/replenishment, Re-marketing, Life cycle campaign, this tool set is ideal for maximizing customer loyalty and reactivating your web visitors in the form of prospects or clients.

Web services

Complete the bridge between your internal information system(s) and DMS Automat. Web services operate on a remote-access basis and guarantee the creation of targets, messages (e.g., a message can be created based on a model and the integration of a RSS feed), web pages, and the tranmission of your campaigns.